First of all, I must point out that evaluating Facebook Ads with Google AdWords isn’t appropriate. Google is really a search engine and Facebook is really a social media site. The intent and engagement levels of the audience are totally different for the sites. In Google people positively search for information and items as well as on Facebook they’re searching for connecting using their buddies. Keeping these points in mind, I must provide a summary of what advantages do Facebook Ads have over Google AdWords. For more information about Automated Advertising, visit our website.
Usually Less Expensive (specifically for Small Companies)
Google AdWords is very costly even when you invest in low or medium recognition key phrases (and particularly key phrases associated with buying online). Facebook is really a new system attempting to jump into compensated advertisement. Should you hit the right niches, you will get traffic for any fraction of PPC prices. Facebook ads tend to be more cost-effective and incredibly great for small companies attempting to obtain a presence online with no big budget.
Advantage of using Images/Photos in ads
Visual aid is going to be presented to your ad through this selection. A picture may be worth a 1000 words and the capability to show images in ads is a big advantage Facebook has over Google AdWords. You should use images in Google AdWords by creating your personal image ad banners however they don’t convert too well. In Facebook ads, you can easily upload a little image together with your text, which will help drawing attention of your target user. It’s also good if you wish to show images of your brand or product. In my opinion this really is the most effective feature of Facebook ads.
Facebook ad descriptions can depend on 135 figures lengthy (versus 75 at Google AdWords). Extra space for creativeness. In Google AdWords you cannot use exclamation marks (!) while Facebook enables you to employ it, this making more effect in the ad. Limitations will also be less as it pertains using a variety of words (copyright issues) in Facebook. On the whole, establishing an ad campaign on Facebook far less frustrating.
Highly Targeted Census/Key phrases
Facebook advertising can help you target key phrases and demographic far better. AdWords does not termed as much about user searching (aside from their snacks and former searches). Facebook comes with an advantage of getting good details about the user because we login to the profiles first after which see the ads, so you can be certain that the ads are proven to individuals with profiles which contain your targeted key phrases and census. Facebook provides the following 11 targeting factors for advertisers
Birthday – this one is much more recent. Try wanting a person happy birthday and provide them something
Key phrases – these derive from a user’s profile information including activities, Television shows, Movies, Favorite Books. Even job game titles are incorporated n seo.
Connections – to prevent showing ads to those who have already became a member of an organization or be a fan of a webpage etc.
Make the most of these targeting factors, if you are not then you are passing up on the huge advertising potential of Facebook. Increase targeting to create an advert more relevant.
Facebook advertising comes with some troubles for example there’s no conversion monitoring option and unquestionably AdWords is ideal for this. Also, there’s no capability to show ads in a particular time of the day. Business-to-business advertising also diminishes likely on Facebook (keeping the friends’ social media concept in mind). Want to know more about Facebook ads guide? Visit our website today.
If you work with Google AdWords or other compensated search platform, it will likely be a good idea to test Facebook ads. You’ll be surprised at the outcome and scope.