Sabri Suby King Kong

Sabri Suby, CEO of King Kong, a digital agency that started less than 2 years ago, now claims to have revenues of close to $4 million.  Social proof is a “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation.”In other words, Social Proof is the way in which people copy each other’s actions assuming they are doing the right thing. Almost like a “monkey sees, monkey does” type situation where people will follow the masses because  Sabri Suby King Kong must know what they are doing.Screenshot_1